
2 questions
Flooring Specialist
Matthias Grüninger
2 QUESTIONS for Matthias Grüninger
You went from being a general interior designer to a flooring specialist. Was that painful and did it make sense?
I’ve been an interior designer since 1988 and the decision to specialise in flooring about two or three years ago was a difficult one. But I am not too strict about it – I still do walls and windows when the opportunity arises. However, specialising in one area does pay off. I’ve looked at what makes up the bulk of my work and how much effort it takes to keep the other parts of my business going. I now save myself the effort of those other areas by concentrating on flooring. This gives me more time. At the same time, there is a wide range of floors that we can offer and do very well. It makes sense to specialise because customers have very high demands in terms of workflow, advice, and quality of workmanship.
What were important business experiences for you?
Customers are quickly overwhelmed by too much choice. I prefer to find out their exact ideas and requirements in advance and then show them a small, tailored selection. This is more helpful than giving them the full range of options and overwhelming them. I get eight or nine bookings out of ten because I sell through my advice and my personality.
You can find more about Matthias here: www.bodenleger.net
About the author: www.business-photographer.com
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