Latest Stories

Webdesigner Freya Padmore

Webdesigner Freya Padmore

INTERVIEW WITH LONDON BASED WEBDESIGNER FREYA PADMORE. What are the essentials of a good website for a small business owner? And what are the most common flaws? Freya shares her advice on what to look out for.

Read More »
Michael Köckritz by business photographer

Publisher Michael Köckritz

INTERVIEW WITH PUBLISHER MICHAEL KÖCKRITZ who is the founder of the award-winning car and culture magazine ramp. Michael is an innovator of print storytelling and has recently launched his new project “”, a Magnum-inspired collective of photographers.

Read More »
Dar Leone London

Dar Leone

INTERVIEW WITH HOMEWARE DESIGNER ISATU FUNNA, FOUNDER OF “DAR LEONE”. Dar Leone is the name of the brand and shop of Londoner Isatu Funna, who creates colourful, Sierra Leone-inspired and elegant homeware. Dar Leone is located in Islington, London.

Read More »
Elanor Tattersfield in her shop Marby and Elm

Marby & Elm

INTERVIEW WITH LETTERPRESS DESIGNER ELEANOR TATTERSFIELD, FOUNDER OF “MARBY & ELM”. The Stationary Shop on Exmouth Market in East London has quite a remarkable story. And currently, there`s a new card project in the making, named “Secret Acts of Kindness”.

Read More »


How to turn customers into fans

Imagery and Storytelling create a strong bond between you and your customers. 


author maria nikolai

Bestselling Author Maria Nikolai

INTERVIEW WITH GERMAN BESTSELLING AUTHOR MARIA NIKOLAI. Each book of Maria Nikolais’ trilogy “Schokoladenvilla” (Chocolate Mansion) was a bestseller. Now the second book of her current trilogy “Bodensee-Saga” (Saga of the Lake Constance) hits the shelves.

Read More »
Ellie draws

Artist Ellie Smith

INTERVIEW WITH ILLUSTRATOR ELLIE SMITH. When I first saw Ellie Smiths drawings on Instagram, it made me want to pick up a pen to draw something myself – her work is such an art appetizer!

Read More »
Marina Rajkovic behind her store window

Fashion MIE

INTERVIEW WITH FASHION STORE OWNER MARINA RAJKOVIC / FASHION MIE. “When you meet people with honesty – especially when giving advice – you will get so much back, for example, empathy. That kept me motivated.”

Read More »
Paul fuller photographing

Photographer Paul Fuller

INTERVIEW WITH PHOTOGRAPHER PAUL FULLER. “Having a camera in your hand and a reason to be there gives you motivation and a license to stick your nose into places where you wouldn`t otherwise do it. “

Read More »
herzstärkend group photo


Instagram influencers lead them to have their own ever-evolving side-hustle business.

Read More »
johanna riplinger

Designer Johanna Riplinger

INTERVIEW WITH FASHION DESIGNER JOHANNA RIPLINGER: “I really do almost everything from a place of intrinsic motivation. It takes courage to do what feels right for me.”

Read More »

Press Photographer Christof Sage

INTERVIEW WITH PRESS PHOTOGRAPHER CHRISTOF SAGE. If I was to name all the celebrities that Christof Sage has photographed it would probably take hours. Bill Clinton, Arnold Schwarzenegger, Morgan Freeman, …. even Pope and Queen.

Read More »

Subscribe to the McWilmanns Newsletter

Subscribe to the McWilmanns Newsletter

Business Insights

Notes on Creativity

CURATING AND CREATIVE WORK. What a house of plants can teach us about curating and elevating our creative work.

Why we cannot and should not aim to please everyone with our work.

How to get more out of your day and ignite your creativity by feeling more.

TIME MANAGEMENT- How to deal with a long To Do List full of "Should dos" by scheduling them in your calendar

CREATIVE WORK - How to avoid one of the biggest traps for creative work: postponing - while waiting for "inspiration" or ideal circumstances.


FOCUS AND GET STUFF DONE. A surprisingly simple technique that might revolutionize your ability to focus.

DEALING WITH CRITICISM. How we become braver by learning to react to personal attacks.

HOW TO DRESS FOR PHOTOS - what garments to choose and what to look out for when choosing your outfit for a photo shooting.

error: Content is protected !!